| Faculty: | Dhillon School of Business |
| Field of Study: | Marketing/Marketing Management, General
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| Description: | Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs, guides the development of new products, services or communications strategies, determines prices, and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions. |